Customer Rating: 
Summary: What a big help!
Comment: I am really interested in starting my own web store. After reading this book, I really feel like I can do it! This book covers everything and I would recommend it to anyone who wants to start an e-business but has no idea where to start!
Customer Rating:
Summary: Creating Stores on the Web, Second Edition
Comment: If you are interested in finding information on the wide range of knowlege required to be a successful web store owner, this book is a great place to start.This book is co-authored by a man who started a fledgling web-based business in 1993. Through his experience and successes you get all the tools you need to make informed decisions on your web design. You can go to his website and see that all the ideas he outlines for you in the book are in practice on his website.
I am a computer technician who is researching starting my own web based business to sell custom framed wedding invitations. I have read many books and articles in my research. I found this book and one other to be an incredible asset (101 Ways to Promote your Web Site). Both these books are written in "lay-mans" terms that any beginner would be able to understand.
A must have for anyone who wants to know where to start with creating their own web-based business.
Customer Rating: 
Summary: Creating Store for Dummies
Comment: If there will be a new edition for the book here I suggest a new topic `Creating Stores on the Web for Dummies`. This book is nothing if you have a little bit knowledge about how any kind of business is done and internet. So if you want to learn on this subject try another one.
Customer Rating:
Summary: Good choice if you don't know anything about e-selling
Comment: If you don't know anything about setting up a virtual store, this book will show you the basics. But be carefull ! It's quite out of date, and much of the info you'll find in it is obsolete
Customer Rating:
Summary: A invaluable "how to" guide for online entrepreneurs.
Comment: The second edition of Creating Stores On The Web by Ben Swayer, et.al is even more valuable: it provides many basics on online selling options, from using Amazon zshops and Yahoo Store to setting up an individual site. An invaluable 'must', this answers questions ranging from accepting international payments and tracking shipping costs to accepting credit cards online.
