Marketer Solutions :: World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

Marketer Solutions - World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
List Price: $24.95
Mktgs.com Price $11.86
Your Save: $ 13.09 ( 52% )
Availability: N/A
Manufacturer: John Wiley & Sons Inc (Computers)
Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

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Binding: Paperback
Dewey Decimal Number: 658.84
EAN: 9780471128434
ISBN: 0471128430
Label: John Wiley & Sons Inc (Computers)
Manufacturer: John Wiley & Sons Inc (Computers)
Number Of Items: 1
Number Of Pages: 352
Publication Date: 1995-10
Publisher: John Wiley & Sons Inc (Computers)
Studio: John Wiley & Sons Inc (Computers)

Editorial Reviews:

Offers tested strategies on everything from managing a company's image and finding customers to selling products and monitoring progress online, and additional tips are provided by a range of marketing professionals. (Intermediate).


Spotlight customer reviews:

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: "Wait!" says the author... there's a NEW EDITION !!
Comment: I'm sorry the "Reader From The US" didn't leave an e-mail address or I'd have sent him/her a copy of the new one.

Click on "Jim Sterne" above and look for the (2nd Ed). Unless of course you really *are* interested in a first person description of ancient Web history ;-)


Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Out of date!
Comment: I made the mistake of purchasing this book a month ago (September 1998). The information in the book is so far out of date, I consider it a waste of reading time.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Low academic value
Comment: This book don't have any academic value. Sterne makes a lot of statements and claims, but he can't really show any form of proof. They are just his personal opinions.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: A book for those who know little about the web.
Comment: I found this book disappointing. It is somewhat out of date now (so much has happened in the last few years). I was hoping it would teach me something new, and it didn't. It desparately needs updating for the late 1990s

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: It still is relevant in 1997
Comment: I found this book to be extremely informative about marketing strategies on the internet. It provides useful tips on how to get interest in your company, without falling into the can of spam. It is also a book that can be read by non-technical people, a real plus in getting marketing-oriented people involved in your web site plan. I am hoping to see a second edition of the book; minor touches will make this book a perfect 10. Still, an excellent book to have


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