Marketer Solutions - Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals
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List Price: $19.95
Mktgs.com Price $2.38
Your Save: $ 17.57 ( 88% )
Availability: N/A
Manufacturer: Wiley
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Average Customer Rating: [ not yet rated ]
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Binding: Paperback
Dewey Decimal Number: 658.84
EAN: 9780471164197
ISBN: 0471164194
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 272
Publication Date: 2001-12-14
Publisher: Wiley
Studio: Wiley
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Editorial Reviews:
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A crash course in getting significant business results from a Web site-at low cost
Web Business Bootcamp focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress-and then provides low-tech, low-cost techniques for making informed decisions and getting the hands-on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as "flypaper" and "content-based Internet marketing"-effective strategies he has learned and used with his own Web site-to attract targeted traffic to their Web sites.
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