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List Price: $49.95
Mktgs.com Price $49.95
Availability: Usually ships in 24 hours
Manufacturer: Wiley
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Average Customer Rating: [ not yet rated ]
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Binding: Paperback
Dewey Decimal Number: 658.84
EAN: 9780471498971
ISBN: 0471498971
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 192
Publication Date: 2001-01-09
Publisher: Wiley
Studio: Wiley
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Editorial Reviews:
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The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net
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