Marketer Solutions - Content is King: writing and editing on-line (Emarketing Essentials)
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List Price: $40.95
Mktgs.com Price $36.85
Your Save: $ 4.10 ( 10% )
Availability: Usually ships in 24 hours
Manufacturer: Butterworth-Heinemann
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Average Customer Rating:   
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Binding: Paperback
Dewey Decimal Number: 808.066658872
EAN: 9780750663175
ISBN: 0750663170
Label: Butterworth-Heinemann
Manufacturer: Butterworth-Heinemann
Number Of Items: 1
Number Of Pages: 192
Publication Date: 2005-04-19
Publisher: Butterworth-Heinemann
Studio: Butterworth-Heinemann
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Editorial Reviews:
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A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
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Spotlight customer reviews:
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Customer Rating:
Summary: OK.
Comment: First off, I didn't realize this was written by a Brit, but other than a few changes in currency and spelling, the same techniques apply.
It's a good reference book to have on the shelf, but not something I'd read straight through.
Wish I had purchased something else.
Customer Rating:
Summary: Good tips for clear Internet writing.
Comment: What traditionally works with paper and pen does not always read well on a computer screen. Despite another reviewer's suggestion that content is no longer king, I have to take him at his word that he did not read the book. It appears that he didn't even take the time to read the sample chapter.
The sample chapter provides tips that more web sites need to utilize. Good web writing is about the reader first and foremost. Search engines matter, but if visitor's to your site don't bother to read the content what's the point? That's what this book is about--getting a vistor's interest piqued enough to read your content.
Customer Rating:
Summary: Read it? No. But Don't Need To
Comment: "Content is King" was true 2 years ago. Now, spam scraper sites and the inability of Search Engines, especially Google, to identify and exclude these sites have made that untrue.
Your content, no matter how good, can and will be stolen.
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