Customer Rating: 
Summary: If you have a web site, YOU NEED THIS BOOK!
Comment: This is by far the best book I have read for online marketing tips, strategies, and know-how. As the author aptly points out, most online marketing books focus on web site creation, search engine placement, or even mass-emailing (SPAM). Well-thought-out, this book covers everything from basic web marketing ("Web Marketing 101") to the strategic planning of your web promotional activities ("Forming a Strategic Website Marketing Plan"). The "101 Web Marketing Ideas" section is worth the cover price alone!
I hightly recommend you purchase this book if you plan to or already have a web site! If you have someone who's maintaining and promoting your site for you, GET THEM A COPY! (...)
Customer Rating:
Summary: Excellent delivery of a moving target
Comment: I am involved in Internet marketing and e-busines as a profession. Let me be the first to say that this is clearly a field where the target is moving and it doesn't seem to have a clear answer. It seems that there is no one definition of what it is and how to do it. However Joe Tracy has done a fantastic job in this book of spelling out not only what web marketing is, but how to do it. His list of 101 Internet marketing ideas is worth the price of the book alone, but he has gone above and beyond by talking about offline marketing, public relations, offensive and defensive marketing techniques, and developing a strategic marketing plan for a web site. Finally, he includes lots of online resources and the URLs to access them. Great book!
Customer Rating:
Summary: Well worth the investment
Comment: If you have a website and want traffic, you need this book! Joe Tracy has done what many others could not; provide you with excellent ideas and step-by-step approaches to online marketing without drawing out the entire process or diluting it with unrelated material. Most of the other books I have read on this topic spend a great deal of time on creating your web page instead of marketing it. Joe gets right to the point and shows you the most effective methods of getting your site noticed. Definitely 5 Stars in my book!
Customer Rating:
Summary: Best Web Marketing book I have read
Comment: If you browse through a bookstore looking for a web marketing book, you encounter a few problems. First of all, many books are already hopelessly out of date in the fast-moving Internet world. Second, there are few books that give the "meat and potatoes" of web marketing. Joe Tracy's book solves both problems, being both up-to-date and extremely informative. Tracy's book is loaded with excellent marketing tips, rated on his experience of their effectiveness. Its virtually impossible for anyone to know EVERY method of web marketing he lists. And Tracy describes many, many techniques to market your website that cost little or nothing! I would highly recommend this book for anyone who has been given the task of promoting a website.
Customer Rating:
Summary: Here is the Help You Need.
Comment: I desperately needed some marketing help. And this book was it. It offers comprehensive advice as well as useful links. NOt only does Tracy's book clearly define what good marketing entails, the author also saves you the trouble of having to do alot of your own research for online resources. Can't beat that! Thank you Mr Tracy.
