Binding: Paperback EAN: 9780967300603 ISBN: 0967300606 Label: WinWinWeb Internet Strategy Manufacturer: WinWinWeb Internet Strategy Number Of Pages: 72 Publication Date: 1999-10-08 Publisher: WinWinWeb Internet Strategy Studio: WinWinWeb Internet Strategy
Editorial Reviews:
The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.
Spotlight customer reviews:
Customer Rating: Summary: Wish I'd found it sooner... Comment: After spending $50+ on magazines and other books on how to successfully market my service via the Web, I wish I would have discovered this book initially. Why read a manual when the essential checklist has already been developed? This book includes hints and reminders helpful at the design stage all the way to site maintenance. Although marketed for executives, anyone who has an Internet presence will find the information in this book valuable. It's a resource that I'll use frequently. Customer Rating: Summary: Bad, Basic, Expensive, Simple, Outdated, Short, Redundant Comment: The book is made of 132 tips, around 3 or 4 per page, with no more than 160 words per page. It would be a good introdutory book for middle school students. However, if you at least read Business Week once a month, nothing new will come out Customer Rating: Summary: A must-have desk reference for web masters & managers! Comment: This is a classic case of "less is more". This little book is deceptive. It is packs more real knowledge and usable ideas and tips into fewer pages than anything else on the market. The authors clearly have "been there--done that" when it comes to designing and supporting web business.
