Marketer Solutions :: MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site

Marketer Solutions - MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site

MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site
List Price: $24.95
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Manufacturer: Bob Baker
Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5

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Binding: Paperback
Dewey Decimal Number: 338
EAN: 9780971483842
ISBN: 0971483841
Label: Bob Baker
Manufacturer: Bob Baker
Number Of Items: 1
Number Of Pages: 136
Publication Date: 2006-07-01
Publisher: Bob Baker
Studio: Bob Baker

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Editorial Reviews:

It's no secret. Bands are attracting industry attention and gaining thousands of new fans on MySpace.com. As an artist, you need to be there. The only problem is, most musicians misuse the many free features that MySpace offers. Don't waste this online opportunity. Use this new book to squeeze the most out of your MySpace music marketing!


Spotlight customer reviews:

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Great For Beginners
Comment: I bought this book looking for a complete resource to marketing with myspace for bands and music videos. It's really directed towards a more beginner user to myspace. The book has some good notes and guidelines here and there, but nothing extraordinary. There is a lot of redundancy in the survey section too. I'd recommend the book to musicians who are new to myspace and marketing. Overall, not a bad read, just not enough juicy info as hyped.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: An o.k. read
Comment: This was an o.k. read but not really what I was looking for. I did go elsewhere but this definitely wasn't a complete waste of time. I did learn a couple of things from this book.

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: How to get ripped off
Comment: 'How to get the most from your MySpace promotion' reads the promiss on the backcover of the book. But this promiss is certainley NOT true at all. Bob Baker wrote only 48 pages of the book himself, which text is a summary of the results of a questionaire done by Bob through MySpace. The other 70 pages or so are written by '30 indie music people' (how about giving them a credit on the cover of the book, Bob?). These are the raw, full length responses from the 30 artists, managers and promotors who responded to Baker's MySpace Music Marketing Tips survey. Therefore, the following 4 boring questions are repeated 30 times:
- General thoughts on MySpace as a promotion tool;
- Top MySpace marketing tips;
- Biggest MySpace drawbacks;
- Additional MySpace thoughts.
You do not need to buy the book, because here are the results:
- yes, MySpace can be a promotional tool for a band, besides other promotional tools;
- blog, blog, blog (be active);
- there are over 2 million artists you are competing with;
- MySpace is super time-intesive and the site is very very slow.
That's it. I certainley do not understand the halleluja-words on the backcover of the book.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Know What You're Getting
Comment: Is this book useful? Somewhat. Is it worth the price? Doubtful. Could it have been a WHOLE lot better? Absolutely.

What a great subject for a book. I was immediately drawn in by the title. Just what I was looking for; an entire book on how to get the most out of your MySpace music page. If only that's what was actually inside. This book does tell you how to get MORE out of your page, but in no way does it tell you how to get the MOST out of your page. Missing is any information about how to customize your page, how the entire MySpace process works, illustrations of good and bad pages, etc. What you do get is some pretty basic music marketing advice - mostly rehashed from the author's other books - but placed within the context of the MySpace domain. What you also get are snippets and quotes from other musicians and artists who have used and been successful in the MySpace music world. But, as you can imagine whenever you interview many, many, many different sources on a very narrow topic, you end up getting the same advice over and over and over again.

In summary, I would say that this book reads more like a web newsletter than a useful, well organized, well thought-out book on how to use MySpace music. Maybe that's all it was meant to be. But to me, it could have, and should have, been so much more. I read it in an hour, got about as much out of it as I would a good web forum, and put it on my shelf where I'm certain it will sit untouched until it is thoroughly obsolete.

I had higher hopes.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: MySpace Music Marketing: book review
Comment: I purchased Bob Baker's book "MySpace Music Marketing" and I have to tell that although it is just the beginning already what I have learned from the book works wonderfully for me. Our daily play of songs jumped from 4-5 a day to over 100 a day. It's really good.

[...]

I strongly recommend the book to anyone who wants to get big exposure on MySpace. What's beautiful about it is that regardless if this is music, art, or business you will gain a lot from the ideas contained in the book.

Henryk




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