Marketer Solutions - The Executive's Guide to Web Site Measurement and Testing
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List Price: $49.95
Mktgs.com Price $49.95
Availability: Usually ships in 24 hours
Manufacturer: PKWeb Communications, LLC
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Average Customer Rating: [ not yet rated ]
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Binding: Paperback
EAN: 9780979068508
ISBN: 0979068509
Label: PKWeb Communications, LLC
Manufacturer: PKWeb Communications, LLC
Number Of Pages: 182
Publication Date: 2006-11-03
Publisher: PKWeb Communications, LLC
Studio: PKWeb Communications, LLC
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Editorial Reviews:
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The Executive's Guide is a plain language reference for Web executives and managers who need to plan and implement Web analytics, testing and measurement programs. The Executive's Guide will help managers and non-techies learn analytics and testing; managers select staff, vendors and tools; analytic pros educate clients and stakeholders on site measurement basics, and executives convey site metric requirements. The Executive's Guide to Web Site Measurement and Testing outlines how to use Web analytics, usability testing, focus groups, interviews and surveys to develop Web strategy, improve customer service and increase market access.
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