Customer Rating: 
Summary: Simple and effective book about e-commerce
Comment: This book includes valid examples on how to set-up and run an e-commerce business starting, obviously, with the idea that most of the readers are not e-commerce literate and by explaining some basic concepts that might be known to tech savy people.In the overall this book is an excellent reference.
Customer Rating: 
Summary: This book is a joke !
Comment: As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce. I bought 3 books, and this one I threw away after wasting on it 2 hours, when I realized I still had not learned one single thing I already didn't know.
The author's hands-on understanding of the matter is clearly insignificant, and the writing style is that of a consultant: if you take away all the buzzwords and the over-used retorical phrases, hardly any content is left.
If you are looking for a PRACTICAL overall guide about e-commerce, buy "Selling Online" by Jim Carroll & Rick Broadhead.
Customer Rating:
Summary: Still making money!
Comment: Many people are still making money online using the techniques put forward in this book. This kind of comprehensive approach helped us to weather the dot.com crisis. I highly recommend this excellent guide to anyone who is interested in doing business on the web. A terrific reference and idea-generator!
Customer Rating:
Summary: Best all-around guide for e-commerce
Comment: This book is the best general, comprehensive guide to e-commerce (or "e-business" if you will) that I've yet run across. The author has gone through great pains to provide information useful to both "the little guy" and large companies interested in applying e-commerce techniques to their business models. She also has dug up an assortment of technologies and services from around the world (not just the U.S.), and its vaguely international flavor probably explains why this book is popular in places such as Egypt....
Customer Rating:
Summary: Out of Date, For Millionaires and Poorly Edited
Comment: This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm... First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over...
Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does.
Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!
I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
