You may be online--but are you on track? E-commerce is not just about posting your products online and taking orders. You'll need new infrastructure on your Web site -- order forms, shopping carts, customer 'Help,' secure payment processing, customer tracking, and internal links to inventory management and fulfillment. What's more, you'll need to decide who will handle the construction and hosting of your e-commerce site. This hands-on primer gives you the decision-making tools you need to start selling online.
Written especially for the owners and managers of small and midsize businesses, this book will help you:
• Decide if you're ready for e-cornmerce
• Test the waters before going fully transactional
• Determine who should host your site
• Decide what up-front and back-office features you'll need
• Make your site enticing to online customers
• Track your visitors and buyers
• Evaluate your site's effectiveness as a sales channel
Plus:
* Anecdotes and cases from companies just like yours that are already selling online, and
* 'TIP' boxes throughout that highlight pitfalls and action steps for building business on the Web.
