About Hotel Internet Marketing
About Hotel Internet Marketing
You own or operate a hotel, resort, bed and breakfast, or motel and live and die by having your rooms reserved. Do you offer wedding arrangements, banquet halls, meeting or conference rooms? Are they being used to their full capacity? Do you have them booked daily, weekly, monthly "consistently" all year round?
Type of Hotels
Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types. General categories include the following;
Upscale luxury hotels
An upscale full service hotel facility that offers luxury amenities, full service accommodations, on-site full service restaurant(s), and the highest level of personalized and professional service. Luxury hotels are normally classified with at least a Four Diamond or Five Diamond status or a Four or Five Star rating depending on the country and local classification standards. Examples may include: Waldorf Astoria, Four Seasons, Conrad, Fairmont, and Ritz Carlton.
Full service hotels
Full service hotels often contain upscale full-service facilities with a large volume of full service accommodations, on-site full service restaurant(s), and a variety of on-site amenities such as swimming pools, a health club, children's activities, ballrooms, on-site conference facilities, and other amenities. Examples may include: InterContinental, Starwood – Westin, Hilton, Marriott, and Hyatt hotels
Historic inns and boutique hotels
Boutique hotels are smaller independent non-branded hotels that often contain upscale facilities of varying size in unique or intimate settings with full service accommodations. Some historic inns and boutique hotels may be classified as luxury hotels.
Focused or select service hotels
Small to medium-sized hotel establishments that offer a limited amount of on-site amenities that only cater and market to a specific demographic of travelers, such as the single business traveler. Most focused or select service hotels may still offer full service accommodations but may lack leisure amenities such as an on-site restaurant or a swimming pool. Examples include Courtyard by Marriott and Hilton Garden Inn.
Economy and limited service hotels
Small to medium-sized hotel establishments that offer a very limited amount of on-site amenities and often only offer basic accommodations with little to no services, these facilities normally only cater and market to a specific demographic of travelers, such as the budget-minded traveler seeking a "no frills" accommodation. Limited service hotels often lack an on-site restaurant but in return may offer a limited complimentary food and beverage amenity such as on-site continental breakfast service. Examples include Hampton Inn, aloft, Holiday Inn Express, Fairfield Inn, Four Points by Sheraton, and Days Inn.
Extended stay hotels
Extended stay hotels are small to medium-sized hotels that offer longer term full service accommodations compared to a traditional hotel. Extended stay hotels may offer non-traditional pricing methods such as a weekly rate that cater towards travelers in need of short-term accommodations for an extended period of time. Similar to limited and select service hotels, on-site amenities are normally limited and most extended stay hotels lack on an on-site restaurant. Examples include Staybridge Suites, Homewood Suites by Hilton, Residence Inn by Marriott, Element, and Extended Stay Hotels.
Timeshare and destination clubs hotels
Timeshare and Destination clubs are a form of property ownership also referred to as a vacation ownership involving the purchase and ownership of an individual unit of accommodation for seasonal usage during a specified period of time. Timeshare resorts often offer amenities similar that of a Full service hotel with on-site restaurant(s), swimming pools, recreation grounds, and other leisure-oriented amenities. Destination clubs on the other hand may offer more exclusive private accommodations such as private houses in a neighborhood-style setting. Examples of timeshare brands include Hilton Grand Vacations, Marriott Vacation Club International, Westgate Resorts, Starwood Vacation Ownership, and Disney Vacation Club.
A motel is a small-sized low-rise lodging establishment similar to that of a limited service hotel, but with direct access to individual rooms from the car park. Common during the 1950s and 1960s, motels were often located adjacent to a major road, where they were built on inexpensive land at the edge of towns. Motels are often considered the "lowest classification" type of a lodging accommodation and operate with minimal staffing levels.
New motel construction is rare as hotel chains have been building economy limited service franchised properties at freeway exits which compete for largely the same clientele, largely saturating the market by the 1990s. Many of the motels which remain in operation have joined national franchise chains, rebranding themselves as hotels, inns or lodges.
Online hotel reservations
The popular method for booking hotel rooms. Travelers can book rooms on a computer by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels. Looking for online marketing services for your hotel reservation system? Check Hotel Internet Marketing
Prior to the Internet, travelers could write, telephone the hotel directly, or use a travel agent to make a reservation. Nowadays, online travel agents have pictures of hotels and rooms, information on prices and deals, and even information on local resorts. Many also allow reviews of the traveler to be recorded with the online travel agent.
Online hotel reservations are also helpful for making last minute travel arrangements. Hotels may drop the price of a room if some rooms are still available. There are several websites that specialize in searches for deals on rooms.